Data and analytics investments tied to measurable business outcomes are more likely to produce reportable benefits, but understanding how data and analytics capabilities create business value remains an ongoing challenge for CDOs, CIOs, and other business leaders responsible for driving data and analytics programs.
Download the Gartner report, Build Your Digital Business Platform Around Data and Analytics, to learn decision models which will help you:
- Understand the context of business decisions and explore the role that data and analytics play in improving them
- Evaluate the business outcomes and decisions that need to be improved
- Develop an actionable, concrete, data and analytics roadmap that will serve the needs of your digital business platform